Deep work as a healthy boundaryĬal Newport, an author and professor who coined the term “deep work,” defines it as: How can social media managers (and anyone else who largely works online) do all of this while actively combatting the fatigue and burnout that accompanies the “always-on” nature of the job? Enter my rallying cry for deep work: the time (and sanity) saving tool that’s shifted my entire relationship with social media management. From increasing followers, writing copy, strategizing, embodying brand voice, staying atop social trends, and driving engagement-it’s no secret that a social media manager’s responsibilities run the gamut. Regardless of the added challenges brought on by 2020, social media managers still need to do their work, and do it well.

Despite marked improvements and the faint glimmer of light at the end of the tunnel in 2021, that cloud of uncertainty still looms overhead. More time at home meant more screen time, and more screen time meant more social media.Īs the year wore on, many social media managers took to Twitter, sparking conversations about how to better manage their mental health, prevent burnout, and continue to bring their best to their day-to-day work-all while balancing uncertainty. COVID-19 expedited the remote work revolution (whether companies were ready or not), social injustices pushed social media managers and organizations to make ethical decisions on behalf of the brand, and doom scrolling became a daily practice. The everyday challenges of the job, like managing trolls and navigating the daily news cycle, were heightened by an ever shifting landscape. Monitoring accounts throughout crisis, knowing when to pause posts, and steering through drastic global shifts only increased time online for social media managers. In 2020, those in social media felt the weight of constant connection. Unfortunately, disconnecting proves to be difficult for social media managers, who are “always-on” in some capacity. We write about it, make templates around it, and work to create a culture that allows our team to fully disconnect when needed. At Doist, we often encourage disconnecting.

For many, the solution to escape the overwhelm and constant cloud of uncertainty came in the form of disconnecting. From a global pandemic to political unrest, we’ve dealt with a never-ending barrage of online news.

The unavoidable truth is this: 2020 was very hard on everyone.

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